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Yahoo just announced BOSS, short for Build your Own Search Service. I can’t say I saw this one coming, but then again it takes a lot for me to actually care about something that involves the acronym API.

The service allows those with the know-how to take the Yahoo search engine and customize it to the point where you can change the algorithms and alter the page ranks of sought after sites. Instead of having to use the jack of all trades Google, you could use the master-of-one [Insert-your-name-here]-Search engine. However, like open source software the only people who’ll be able to really mash this up and do some good with it will be those who already have the coding know-how. Still, a great idea to steal some shine from Google.

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